Back in 2017, John Mueller, Senior Webmaster Trends Analyst at Google, discussed this subdomain vs. subdirectory confusion in a video and the advice has not changed since then. He revealed that whether websites are using subdomains or subdirectories, Google is fine with either.

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Subdomains lose a lot of power in terms of SEO, which makes a huge different with regards to marketing and search visibility. Moz has done repeated tests over the years and has determined that using subfolders is simply better SEO practice. Moving content from a subdomain to a subfolder, all else being equal, results in an improvement in ranking.

Some examples of subfolder are example.com/en, example.com/de, example.com/fr, etc. A subdirectory is not distinct from your website. Its a part of your website. Individual directories are located at the right of your website domain name such as www.abc.com/blog.

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What Google Says About Subdirectory vs. Subdomain SEO. According to John Mueller, a Senior Webmaster Trends Analyst at Google… “Google Web Search is fine with using either subdomains or subdirectories…use what works best for your setup and think about your longer-term plans when picking one or the other.” As a team at Pace, we knew we should share our knowledge and showcase some amazing thought leaders; what we did not know was where this content should live. Thus began our logical journey down the rabbit hole of standalone microsite vs subdirectory vs subdomain to determine the best approach. Was Independence Our Driver? A subdomain is very different from a subdirectory; it is like an entirely different website.

2019-12-04 · However, if you are starting a new blog and setting up the URL structure, or you are looking for incremental growth on an already active blog, then the subdomain vs subdirectory question is applicable to you. In order to understand the question, let’s take a quick dive into what a subdomain and a subfolder/subdirectory are. What is a subdomain?

The subdirectory strategy concentrates your keywords onto a single domain while the subdomain strategy spreads your keywords across multiple distinct domains. In a word, the subdirectory strategy results in better root domain authority. Higher domain authority leads to better search rankings which translates to more engagement.

A subdomain is a subsection of your website that sometimes exists as a subdirectory of your public_html directory or your account's home directory. For example 

Subdirectories are a level of that hierarchy, and branch off from the subdomain it belongs to. You can see how the first part of the URL (subdomain) changes with the region. Subfolders: A subfolder is a subdirectory in your main domain. It is like any other part of the different pages that you have on your website. Some examples of subfolder are example.com/en, example.com/de, example.com/fr, etc. 2019-02-15 · The subdirectory strategy concentrates your keywords onto a single domain while the subdomain strategy spreads your keywords across multiple distinct domains. In a word, the subdirectory strategy results in better root domain authority.

Subdomain vs subdirectory

Subfolders: A subfolder is a subdirectory in your main domain. It is like any other part of the different pages that you have on your website. Some examples of subfolder are example.com/en, example.com/de, example.com/fr, etc. A subdirectory is not distinct from your website. Its a part of your website. Individual directories are located at the right of your website domain name such as www.abc.com/blog.
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Subdomains and subdirectories are used to help organize your site, both for your own purposes and for the purpose of your visitors. Back in 2017, John Mueller, Senior Webmaster Trends Analyst at Google, discussed this subdomain vs.

subfolders: Which is better for SEO? One of the reasons the subdomain vs. subfolders debate is a sore topic in SEO circles comes from comments made by Google itself. Google's head of search trends, John Mueller, claims the search engine has gotten much better at identifying subdomain s of the main website and allocating keywords where they belong – to the root URL. Subdirectories vs. Subdomains for 2019 and Beyond By Evan Hall / May 28 2019 The one topic I’ve seen Google and SEOs disagree on the most is where the best place to host content is.
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Subdomains are for, well, different domains; you could have different people running different applications on different subdomains. Subdirectories are partitions of a single (sub)domain, separating perhaps different applications by the same user. Subdomain websites need to be verified separately in Google Search Console. Also, SEO ranking factors like backlinks in a subdomain do not affect the ranking of the main domain.


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If it allowed to edit the list of URLs as plain text, and to use basic regular expressions (for example, to set a refresh over a whole subdomain or subdirectory), 

Subfolders: A subfolder is a subdirectory in your main domain. It is like any other part of the different pages that you have on your website. Some examples of subfolder are example.com/en, example.com/de, example.com/fr, etc.

This interface allows you to create and manage subdomains for your cPanel as a subdirectory of your public_html (document root) directory or your account's 

If you're currently not sure how many subdomains your site is using, or if it's using any at all, you can use the Semrush Site Audit Tool to view your site's structure, including any subdomains: A subdomain compartmentalizes your website so you can establish specific content types that are distinct from your root domain.

Before we dive into the debate, let’s start with some definitions: What is a subdomain? Essentially, a subdomain is a child domain of a larger parent domain. Whether or not you set up your e-learning course on a subdomain has implications for SEO and user experience. One question that can be a stumbling block for new users is whether they should host their course on a subdomain of their website or as a regular subdirectory. Subdomain vs Subdirectory Both a subdomain and a subdirectory are file locations nested inside your root directory often called public_html. The first major difference between the two is the URL path.